Promotions
Promotions can be used to introduce a new product, retain existing customers, or increase market share. Promotions are used to promote specific products in order to increase sales. They can also be used to boost products that are not selling.
Promotions are therefore a significant part of an online store and can be applied to any product in the catalog, to the total cart cost, or to shipping methods. Promotions can also be differentiated by customer group and consequently applied to VAT-included or VAT-excluded amounts.