Combine promotions
Promotions of the same type can be combined on the same product, on the total cart cost, or on the same shipping method. Promotions of different types, for example a shipping promotion and a product promotion, will both apply if both are applicable.
For a single purchase, multiple promotions can apply to products, total cart cost, and shipping costs. For example, a 20% discount on a book using a coupon, combined with a €10 discount on the total cart cost because you are spending over €100, plus free shipping because you are in the "Premium" customer group.
Promotions combine according to order and combination rules. For example, you may want a product to combine a promotion with a 20% discount valid for all customers only today and a promotion with a €7.50 coupon added to the cart. Conversely, you may not want a customer to use a coupon you sent last month on certain products that are already 50% off this week.
Application order
The order in which promotions are applied is determined by priority. A promotion with a higher priority is applied before one with a lower priority. Priority ranges from 1 (highest) to 100 (lowest). If multiple promotions have the same priority, catalog promotions are applied first. If multiple catalog promotions have the same priority, the order is at Open2b's discretion.
The application order is important both for calculating the final price and for determining which promotions apply to a product, the total cart cost, or a shipping method.
How application order affects the final price
For example, if a product costs €100 and you apply promotion A with a 20% percentage discount and promotion B with a fixed €30 discount, depending on which promotion is applied first you get:
| Promotion A first, then B | €100 - 35% - €20 = €45 |
|---|---|
| Promotion B first, then A | €100 - €20 - 35% = €52 |
If promotion A is combined with promotion C that sets a fixed price of €70, you get:
| Promotion A first, then C | €100 - 35% e fisso a €70 = €70 |
|---|---|
| Promotion C first, then A | €100 con fisso a €70 - 35% = €45,40 |
Combining two percentage discount promotions is different from applying a single percentage promotion where the discount equals the sum of the two discounts:
| Two promotions 20% + 10%: | €100 - 20% - 10% = €72 |
|---|---|
| Two promotions 10% + 20%: | €100 - 10% - 20% = €72 |
| One 30% promotion | €100 - 30% = €70 |
Combination rules
When managing multiple promotional campaigns across many products, cart discounts, and coupon codes sent to different customers, it is important to understand how promotions combine.
For example, you may want to avoid offering excessive discounts or ending up in a situation where a customer cannot apply a coupon you carefully sent because a smaller promotion is applied first.
For each promotion there are two rules that answer two simple questions:
- Apply even if already discounted. Should this promotion apply even if others have already been applied?
- Apply subsequent promotions. If I apply this promotion, should subsequent ones also apply?
Below is how the two rules can be used together to obtain different behaviors.
Do not apply it together with other promotions:
- Apply even if already discounted
- Apply subsequent promotions
If it is applied, do not apply subsequent promotions:
- Apply even if already discounted
- Apply subsequent promotions
Only if it is applied first, apply subsequent promotions:
- Apply even if already discounted
- Apply subsequent promotions
Apply it together with other promotions:
- Apply even if already discounted
- Apply subsequent promotions