Margin by customer group

Shows real-time estimated average profit margins for individual customer groups. Margin is defined as the difference between average sale price and average cost price, relative to the average sale price of all products available for sale.

This is an indicative value, since the average cost price may refer only to the purchase price of products, or it may include other costs not directly related to the purchase. It can still give an idea of the estimated profit margin for the various customer groups.

The average cost price used in the statistics is the average of prices in the price list used to indicate costs. The price list can be set in Open2b under Catalog > Price Lists by clicking Change... next to Price list with cost prices used in statistics:

Field	Description
Customer group	Customer group active on the site.
Average sale price	Average sale price of all products available for sale, assigned to a specific customer group.
Average cost price	Average cost price of all products available for sale.
Margin	Difference between average sale price and average cost price, relative to the average sale price of all products available for sale.